GoHighLevel Review 2025 - Best for digital marketing agencies

What if you could replace all your marketing, CRM, and automation tools with a single, powerful platform?
That’s exactly what GoHighLevel promises. Designed for digital agencies, small businesses, and entrepreneurs, this all-in-one solution has gained traction for its ability to streamline operations and boost efficiency. But does it deliver on its bold claims?
In this Full GoHighLevel Review, you’ll learn everything you need to know to decide if GoHighLevel is the right marketing software for you!
I dive deep into ‘Go High Level,’ a powerful all-in-one software for building funnels, websites, CRMs, and more.
Let’s break it down.
GoHighLevel is a comprehensive business automation and customer relationship management (CRM) platform launched in 2018.
It consolidates tools like email marketing, SMS campaigns, sales funnels, appointment scheduling, reputation management, and more into one unified system.
Its standout feature is scalability: users can manage unlimited accounts and contacts on higher-tier plans, making it particularly appealing for agencies managing multiple clients.
The Big Question: Is GoHighLevel Worth It?
When it comes to all-in-one marketing platforms, GoHighLevel has become a hot topic for agencies, small businesses, and entrepreneurs. Promising to replace an entire tech stack with one robust system.
Is GoHighLevel worth the investment? Is it the right fit for your business?
Comprehensive Features: It includes CRM and pipeline management, email and SMS marketing, landing page creation, appointment scheduling, reputation management, and even course creation tools—all under one roof.
Scalability: With unlimited sub-accounts on higher-tier plans, it’s particularly valuable for agencies managing multiple clients or businesses looking to scale.
White-Labeling: Agencies can rebrand the platform as their own SaaS product to resell services and generate recurring revenue.
Affordability: Compared to standalone tools like ClickFunnels or HubSpot, GoHighLevel offers a cost-effective alternative with plans starting at $97/month.
Core Features of GoHighLevel
1.
Manage unlimited contacts with smart lists and tagging.
Centralized communication via SMS, email, WhatsApp, and social media.
Unified conversation feed for seamless interaction tracking.
Features like “missed call text-back” ensure no lead is left behind.
2.
Drag-and-drop builders for websites and funnels.
Pre-designed templates for various industries.
Includes tools for creating forms, surveys, and landing pages to capture leads effectively.
3.
Unlimited calendars with customizable booking options.
Automated appointment reminders to reduce no-shows.
Integration with websites or funnels for direct scheduling.
4.
Visual sales pipelines to track leads through different stages.
Customizable workflows for automating lead nurturing and follow-ups.
Reporting tools to analyze conversion rates and deal progress.
5.
Manage SMS, Facebook Messenger, Instagram DMs, Google My Business messages, and emails from one dashboard.
Real-time notifications for new messages or leads.
6.
Automate review requests via email or SMS.
Manage Google and Facebook reviews directly within the platform.
Tools to respond to reviews promptly and build a strong online reputation.
7.
Host WordPress websites directly on GoHighLevel.
Seamless integration with other tools like forms and chat widgets.
8.
Schedule posts across platforms like Facebook, Instagram, LinkedIn, and Twitter.
Monitor engagement metrics to optimize campaigns.
9.
Create multi-channel automation workflows with a visual builder.
Automate tasks like lead nurturing, appointment reminders, and follow-ups.
AI-powered bots can handle conversational booking or sentiment-based replies.
10.
Generate invoices and payment links through Stripe or PayPal integrations.
Features like Text2Pay simplify payment collection directly via SMS.
11.
Leverage AI to create personalized email content or blog posts.
Automate responses to reviews while maintaining brand consistency.
12.
Agencies can rebrand the platform as their own SaaS product.
Unlimited subaccounts allow agencies to manage multiple clients efficiently while generating recurring revenue streams13.
GoHighLevel also includes:
Membership site creation with course builders and community tools.
Advanced analytics for campaign performance tracking.
Live chat widgets for real-time customer engagement on websites
GoHighLevel Pricing: Which Plan Is Right for You?
What plans do you offer We have 2 plans :
- Agency StarterAccount – $97/month (2 sub-accounts, limited feature set)
- Agency Unlimited Account – $297/month (unlimited sub-accounts, robust feature set)
Starter Plan
The Starter Plan is generally for single business owners or Digital Marketing Agencies who are just getting started. This plan lets you get a solid understanding of HighLevel with your business before acquiring more clients!
What’s included:
- Workflow Builder
- Campaign Builder
- 2 way SMS
- 2 Way Email
- Pipeline Management
- Landing Page Builder
- Website Builder
- Standard Integrations
- Calendar
- Email Builder
- Power Dialer
- Call Tracking
- Google Reporting
- Facebook Reporting
- Attribution Reporting
- Reputation management
- Basic CRM Functionality
- Form Builder
- Survey Builder
- Call Recording
- Website Widget
- Intent Trigger
- Email Support
- And includes chat support!
Agency Unlimited Plan
The Agency Unlimited Plan is for companies or business owners who are established in their markets and want the opportunity to host numerous or “unlimited” clients with ease!
What’s included:
- Everything in Starter+
- White-label Desktop
- Memberships
- Basic API Access
- Chat Support
Starter $97 Monthly
All the tools to capture more leads
Nurture & close leads into customers
Full online booking, pipelines, social cal, website builder, and more!
Unlimited contacts & users, add as many contacts & users as you need!
Setup up to three sub-accounts
Unlimited $297 Monthly
Everything in the starter plan
Api access – integrate with anything
Unlimited sub-accounts – as many client accounts as you need for one price
Branded desktop app – custom domains and complete control over the look and feel of the platform!
GoHighLevel Website and Funnel Builder: Key Benefits and Drawbacks

However, like any tool, it comes with both advantages and limitations. Here’s a closer look at what makes the GoHighLevel website and funnel builder a valuable asset—and where it might fall short.
1.
GoHighLevel’s intuitive drag-and-drop editor allows users to build websites, landing pages, and funnels without any technical skills. You can easily add elements like forms, videos, countdown timers, surveys, calendars, and more. The “what you see is what you get” (WYSIWYG) approach ensures that your designs look exactly as intended when published.
2.
With over 200+ customizable templates for websites and funnels, GoHighLevel caters to various industries such as coaching, eCommerce, real estate, and more. These templates speed up the design process while allowing users to tweak them to match their branding.
3.
Unlike many competitors that limit the number of websites or funnels you can create, GoHighLevel allows unlimited builds on all plans. This scalability is especially beneficial for agencies managing multiple clients or businesses launching multiple campaigns.
4.
Each page created with GoHighLevel is mobile-responsive by default, ensuring a seamless user experience across devices. Additionally, the platform includes built-in SEO tools for optimizing meta titles, descriptions, and keywords to improve search engine visibility.
5.
One of the most powerful aspects of GoHighLevel’s funnel builder is its integration with automation workflows. For example, you can connect forms or surveys within your funnel to trigger automated email sequences or SMS follow-ups—streamlining lead nurturing and conversion processes.
6.
By combining website building, funnel creation, and marketing automation into one platform, GoHighLevel eliminates the need for multiple subscriptions to tools like ClickFunnels or WordPress hosting services—saving businesses significant costs.
1.
While the drag-and-drop editor is user-friendly for basic designs, it lacks advanced customization options compared to platforms like Webflow or WordPress. Users seeking highly unique designs may need CSS knowledge or external developers to achieve their vision.
2.
Despite its no-code design approach, beginners may find it overwhelming due to the sheer number of features available within the platform. Navigating between settings for funnels, workflows, and integrations can take time to master.
3.
Although there are plenty of templates available, some users feel that they lack creativity or modern design aesthetics compared to competitors like ClickFunnels or Leadpages. This may require additional effort to make them visually appealing.
3 Best GoHighLevel Alternative

Here’s a detailed look at these three GoHighLevel alternatives, including their key features, benefits, and drawbacks.
1.
ClickFunnels is a widely recognized platform designed specifically for creating high-converting sales funnels. Known for its ease of use and polished templates, it’s an excellent choice for businesses focused on funnel optimization and eCommerce.
Drag-and-Drop Funnel Builder: Easily create sales funnels without coding skills.
A/B Testing: Optimize your funnels with real-time split testing.
1-Click Upsells and Downsells: Increase revenue with seamless upsell/downsell features.
Membership Sites: Build exclusive content hubs for your audience.
eCommerce Integration: Create optimized checkout pages for selling products online.
ClickFunnels is ideal for entrepreneurs, course creators, and eCommerce businesses focused on building high-converting funnels without the need for complex automation or CRM tools.
2.
GetResponse is an all-in-one marketing platform best known for its email marketing capabilities. It also includes tools for building landing pages, automating workflows, and managing webinars—all at an affordable price point.
Email Marketing: Design newsletters, autoresponders, and drip campaigns with ease.
AI-Powered Tools: Automatically generate emails and landing pages using AI-based recommendations.
Landing Page Builder: Create responsive pages optimized for lead generation.
Webinars: Host live or automated webinars directly within the platform.
Ecommerce integration: Set up abandoned cart emails and promo codes for online stores.
GetResponse is perfect for small businesses, solopreneurs, or marketers who prioritize email marketing but don’t need advanced CRM or multi-channel automation.
3.
Systeme.io is an affordable alternative that combines funnel building, email marketing, course creation, and more into one platform. It’s particularly appealing to solopreneurs and small businesses looking for simplicity without sacrificing essential features.
Funnel Builder: Create sales funnels with upsells, downsells, and A/B testing options.
Email Marketing: Automate campaigns with autoresponders and smart list management tools.
Course Creation Tools: Host membership sites or sell digital courses directly through the platform.
Affiliate Management: Set up affiliate programs to expand your reach effortlessly.
Webinar Hosting: Available on higher-tier plans for interactive customer engagement.
Systeme.io is ideal for solopreneurs or small businesses seeking an affordable all-in-one solution without the complexity of more advanced platforms.
Your choice depends on your specific needs:
Platform | Best For | Key Strengths | Pricing Starts At |
---|---|---|---|
ClickFunnels | Funnel-focused businesses | Advanced funnel-building & analytics | $127/month |
GetResponse | Email-heavy campaigns | AI-powered email & landing page tools | $19/month |
Systeme.io | Budget-conscious entrepreneurs | Affordable all-in-one solution | Free/$27/month |
Key Support Channels Offered by GoHighLevel
1.
GoHighLevel provides round-the-clock live chat assistance directly within the platform. Users can access this feature by clicking the blue question mark icon in the dashboard. Support agents are available to address technical issues, answer questions, or guide users through troubleshooting steps. If the issue cannot be resolved immediately, a ticket is created for follow-up.
2.
For more complex issues or hands-on guidance, GoHighLevel offers live Zoom sessions with their support team. This option allows users to get real-time assistance and screen-sharing capabilities for detailed troubleshooting or walkthroughs.
3.
Users can call GoHighLevel’s toll-free number (+1-888-732-4197) to speak directly with a support representative. This channel is particularly useful for resolving billing inquiries or urgent technical problems.
4.
The support ticket system allows users to submit detailed inquiries through the platform’s dashboard. Tickets are reviewed by the support team, who respond via email with solutions or additional questions if needed.
Support Channel | Availability | Best For | Response Time |
---|---|---|---|
Live Chat | 24/7 | Quick queries and troubleshooting | Immediate (minutes) |
Zoom Calls | Scheduled | Complex issues or onboarding | Scheduled (real-time) |
Phone Support | 24/7 | Urgent inquiries | Immediate (after verification) |
Support Tickets | Anytime | Non-urgent detailed concerns | 4–24 hours |
Knowledge Base | Anytime | Self-service troubleshooting | Instant |
GoHighLevel offers a well-rounded customer support system designed to cater to both new and experienced users. The availability of live chat, Zoom calls, phone support, and a robust knowledge base ensures that most concerns are addressed promptly and effectively.
Frequently asked questions
How Do Sub-Accounts Work in GoHighLevel?
Sub-accounts allow agencies or businesses to manage multiple clients or locations under one main account:
Starter Plan: Up to 3 sub-accounts.
Unlimited Plan: Unlimited sub-accounts for scaling agencies.
Each sub-account operates independently with its own CRM, campaigns, and settings.
Does GoHighLevel Offer White-Labeling?
Yes! The SaaS Pro Plan allows agencies to white-label the platform by adding custom branding (logos, domains) and reselling it as their own software solution.
Can I Automate Tasks in GoHighLevel?
Absolutely! GoHighLevel’s automation tools allow you to:
Automate lead nurturing workflows via email/SMS campaigns.
Schedule appointment reminders automatically.
Set up triggers for actions like form submissions or missed calls.
The visual workflow builder makes it easy to map out complex automation processes.
Does GoHighLevel Support E-Commerce?
Yes! While it’s not a dedicated e-commerce platform like Shopify, GoHighLevel supports:
Payment integrations with Stripe and PayPal for online transactions.
Funnel templates optimized for product sales or checkout processes.
How Do I Export Data from GoHighLevel?
To export data (e.g., opportunities):
Navigate to the “Opportunities” section in the sidebar.
Click on the three-dot menu in the top-right corner.
Select “Export Opportunities” to download your file.
Is There a Free Trial Available?
Currently, GoHighLevel does not offer a free trial but provides a 14-day money-back guarantee if you’re unsatisfied with the platform.
How Do I Upgrade or Downgrade My Subscription?
You can modify your subscription by going to “Agency Settings” > “Billing.” Upgrades take effect immediately with pro-rated charges applied based on your billing cycle
What Payment Methods Does GoHighLevel Accept?
GoHighLevel accepts major payment methods including Visa, Mastercard, American Express (AMEX), Discover, and Visa Debit. Ensure accurate card details are entered during setup to avoid payment issues.
Can I Use Custom Domains with GoHighLevel?
Yes! You can connect custom domains to your websites, funnels, and email campaigns within the platform to maintain consistent branding and professionalism.